The Long Arm of Luigi’s

“Go as far as you can see and you will see farther.” -Zig Ziglar

I want everyone to have their pizza and get it delivered too.  When I grew up in the small community of Whitewater, WI that dream was a reality.  Whether you lived miles into the countryside around Whitewater Lake or on the college campus, you could get your pepperoni delivered to the front door.

Back then, there were no strict delivery zones, it was the norm for pizzas to be driven far beyond city limits to rural areas; Gus’s Pizza Palace would extend their reach almost to Delavan (17 miles!).

So, I’ll always have a deep respect for massive delivery zones.

Now, in Madison, a west side joint is stepping up their game with a massive delivery radius.  “Luigi’s” the Food Fight’s Restaurant Group’s upscale pizzeria concept is leading a trend that can benefit the entire pizza delivery biz.

Their current policy says they’ll deliver just about anywhere, you just have to pay up for it.

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They’ve created a tier pricing structure comprised of three “zones” that encompass the majority of Madison.   They also offer a wink on their website that they will consider traveling anywhere within city limits.

They’re headquarters is smack dabb in the center of the first section (see the above photo).  If you live within that 1st zone you pay a typical delivery fee.  As you branch out further into the surrounding zones, that’s when you’ll have to start paying a higher delivery price. So, basically the further you are, the more you fork out.

As a Dad with a newborn and a rambuntious two-year-old on the far westside I’m grateful to know this convenience exists.

Luigi’s delivery concept is as forward thinking as their eclectic pizza line up. 

While it’s quite possible to find a pizza place that can drive a pepperoni to your house, it’s rare to get a pie dressed with brussel sprouts, bacon, and balsamic drizzle or goat cheese, caramelized onion, fig jam, and arugula.

I can only hope this innovative new delivery range equation gets adopted by many more. In these fragile days, phasing back to normal life, Luigi’s leads by example:  We should all be pushing ourselves a little farther.

What I’m eating:  Luigi’s Bacon & Brussels

What I’m reading: Drive: The Surprising Truth About What Motivates Us -Daniel H. Pink

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